FabricDesigner 面料设计师

服务项目: 品牌标志                   PROJECT: Brand Logo

美术指导：K                             DESIGN DIRECTOR：K 

设计师：ANKN、Gray              DESIGNER：ANKN、小灰

背景：

Fabric Designer（简称FD）,通过洞悉市场需求和客户痛点，与品牌方思想碰撞，共创产品；解构超级面料IP，实现产品与需求的双向奔赴。

Background:

Fabric Designer (FD), through understanding the market needs and customer pain points, and brand ideas collision, create products; Deconstruct super fabric IP to realize the two-way flow of products and needs.

设计概念：

以线聚面，标志借用了线的概念，通过线条的构成，以F为点D为面，构建了FD的专属符号图形；

以线喻型，标志犹图一片片叠起来的布片，体现行业属性的同时，把解构的概念与D（designer）的框架理念，融合其中；

以线取义，线条的摆布，如箭头的趋势感，寓意我们紧跟趋势，体现了一种趋势感；

以线为链，线是一种链接，也是品牌基础母体，线面之间，构建面料设计师语境。

Design concept:

With line converging, the logo borrows the concept of line, through the formation of line, with F as the point D as the surface, the dedicated symbol of FD is constructed;

With the line metaphor type, the logo is still stacked with pieces of cloth, reflecting the attributes of the industry at the same time, the concept of deconstruction and D (designer) frame concept, integration;

Taking the meaning of the line and the manipulation of the line, such as the trend sense of the arrow, means that we follow the trend and reflect a trend sense;

With the line as the chain, the line is a link, but also the brand basic matrix, between the line and the surface, to build the context of fabric designers.