Zhiying International Nursery School© 智颖沐光小院

服务项目: 品牌视觉形象                PROJECT: Brand image

美术指导：K                                 DESIGN DIRECTOR：K 

设计师：Ernest、Tin9                  DESIGNER：Ernest、Tin9

项目背景：

智颖沐光小院是一家位于东莞市，针对0-3岁，全日/半日托育，提供第壹无二且更成熟、更科学、更贴近自然的托育服务。​以自然教育（传统24节气）、皮勒、蒙氏等理念和方式糅合教育。以尊重孩子的发展需求，用科学的教育理念，在安全的条件下让孩子有快乐的成张环境为使命。

设计理念：

我们以「自然」作爲品牌底色，轻松的场景+趣味的IP，传达自然科学教育理念。我们用「沐」字入手，作为品牌的核心符号。将阳光、森林、孩子们结合，定义为标志。寓意着希望，初生的太阳，传递品牌的自然教育理念，尊重孩子成长，激发自然天性。

Project background:

Zhiying Muguang Primary School is located in Dongguan City, for 0-3 years old, full day/half day care, providing the first and more mature, more scientific, more close to nature care services. Combine education with ideas and methods such as nature education (traditional 24 solar terms), Piller and Montessori. The mission is to respect children's development needs, use scientific education concepts, and let children have a happy environment under safe conditions.

Design concept:

We take "nature" as the brand background color, relaxed scene + interesting IP, to convey the concept of natural science education. We start with the word "mu" as the core symbol of the brand. The sun, the forest, and the children are combined to define the symbol. Meaning hope, the newborn sun, passing the brand of natural education concept, respect for children's growth, stimulate natural nature.