Unitone coffee

服务项目: 品牌形象                 PROJECT: Brand Image

美术指导：K                           DESIGN DIRECTOR：K 

设计师：ANKN                       DESIGNER：ANKN​

空间设计：JLDESIGN            SPACE D: JLDESIGN

一单元咖啡店开在社区里面，像一个单位楼间。通过前期的讨论和探索，以「一」作为线索，我们把它命名为一单元咖啡；咖啡是一件关于时间的对话，我们在「one」的首字母「O」做了处理，它即是「一单元」这个概念的强调，也是时间的转盘，寓意着时间的沉淀和打破。​整体的空间动线我们做了很多的留白处理，把内容留给了在这个的每个个体在咖啡对话时产生的画像。同时，我们开发了一个有趣的方向符号表情，希望在闹市中，可以给到大家一点小时间的静谧与有趣。

A coffee shop is set up in a neighborhood, like a building. Through the early discussion and exploration, we named it a unit of coffee with "one" as the clue; Coffee is a dialogue about time, and we have processed the initial letter "O" of "one", which is the emphasis of the concept of "one unit", and also the turntable of time, implying the precipitation and breaking of time. We did a lot of white space for the overall spatial flow, leaving the content to the portraits of each individual in this coffee conversation. At the same time, we have developed an interesting direction symbol emoji, hoping to give everyone a little quiet and fun time in the busy city.