​LACENY © 今山法甜

服务项目: 品牌视觉形象                   PROJECT: Brand Image

美术指导：K                                    DESIGN DIRECTOR：K 

设计师：Ernest                                DESIGNER：Ernest

做好产品，沉淀成山。品牌名「今」字代表着时间，「山」字是品牌底座。我们借用甜品的切层结构与英文字型特点来设计标志，融合时间变化的概念，用色彩寓意山时间上的变化，不同色彩变化代表一天中不同的时间段，传达不同时间状态下的「今山」法甜，也寓意着品牌一份不同的法式匠心。

Make good products and make progress step by step.The brand name "Jin" represents time, and the character "Shan" is the base of the brand. We use the layered structure of desserts and the characteristics of English fonts to design the logo, integrate the concept of time changes, and use colors to imply changes in time. Different color changes represent different time periods of the day and convey the brand under different time states. It also implies a different French ingenuity of the brand.