​YUNSENSE 雲善居

SERVICE: BRAND IMAGE          服務: 品牌形象构建

ART DIRECTOR：K                    美術指導：K

DESIGN：K、Ernest、Tin9        設計師：K、Ernest、Tin9 

SPACE: MDG                              空間：美林設計

我们把「云」字型繁体「雲」做拆解，得雨和云组成。雲是天上云气成雨滴，散落在地时微微散开的涟漪，行走在人与自然界之中。而这种自然界的律动感，我们希望在标志设计表现上融合进来。品牌名「雲」和「善」字型寓象表达，雲中有善，善通膳，寓意一种养云状态；拆解后的雨和云，底层意相是「坎」的画像，也是水和气。居是人与物的场，是到店的聚合。标志中流动线条的汇聚表达，如流动水纹徐徐道来。大道之简，东方韵讲究方形圆间。

We disassemble the traditional Chinese character "YUN" into two parts: rain and cloud. "YUN" is the raindrops formed by the clouds in the sky, and the ripples that spread slightly when scattered on the ground. We incorporated this sense of rhythm in nature into our logo design. The brand name "YUN" and "SHAN" are symbolic expressions.After dismantling the rain and clouds, the underlying meaning is a portrait of "Kan", which is also water and air."JU" is a place for people gathering together. The converging expression of flowing lines in the logo is like flowing water patterns coming slowly. The simplicity of the avenue, the oriental rhyme pays attention to the square and the circle.