GUANGCHAO®觀巢

服务项目: 品牌包装形象                   PROJECT: Brand Packaging

美术指导：K                                     DESIGN DIRECTOR：K 

设计师：小灰、TIn9​                         DESIGNER：小灰、TIn9​ 

觀巢是一个全品类滋补品品牌，结合中国传统的养生文化和现代轻食理念，让现代都市人群体验美味又健康的养生滋补膳食，为药食同源中药材文化贡献一份力量。 

希望用美食健康的药膳产品为现代亚健康都市人群提供全方面的健康养生膳食护理，享受高品质的健康生活。空间以药膳为核心，结合文化艺术疗愈女性身心的滋补空间馆。 

我们将养生功效细分化,以草本药材构建场景，观瞻自然收获心灵的滋养，一呼一吸沉浸其中。融水形态于几何体，打破常规排版，以产品认知自然本色进行系列化延伸，传递轻松自在,细腻滋养的文化底色。

Guanchao is a full-category tonic brand that combines traditional Chinese health-preserving culture with modern light food concepts to allow modern urban people to experience delicious and healthy health-preserving and nourishing meals, and contribute to the Chinese herbal medicine culture where medicine and food come from the same origin. We hope to use delicious and healthy medicated dietary products to provide all-round healthy dietary care for the modern sub-healthy urban population and enjoy a high-quality healthy life. The space takes medicinal food as its core and combines culture and art to heal women's body and mind.  Observing nature reaps nourishment for the soul. We subdivide the health-preserving effects, construct scenes with herbal medicines, and immerse yourself in them with every breath. Melting the water form into geometry, breaking the conventional layout, and extending the product into a series based on the natural nature of the product, conveying a cultural background of ease, comfort, and delicate nourishment.