​鱼民料理

服务项目: 品牌形象视觉             PROJECT: Brand Image

美术指导：K                              DESIGN DIRECTOR：K 

设计师：K、小灰                       DESIGNER：K、XH

鱼民是一家连锁料理品牌。鱼道日新，品牌以民食为鲜是价值理念，打造大众化料理品牌。观闻料理文化及现代文化，在设计上做融合与思考。通过海生与人之间的关系，博弈之后，构建乐融画面为品牌主视觉画作，用神鬼传说的基因作为设计元素，再结合年轻思维设计表述，有趣中也不失人文的部分输出，鱼民，一握入魂。

YOMAN is a chain restaurant brand. Fishway is new, the brand to civilian food is fresh value concept, to create a popular cuisine brand. Look at the culinary culture and modern culture, and do integration and thinking in design. Through the relationship between seafarers and people, after the game, build a happy fusion picture as the main visual painting of the brand, using the gene of the ghost legend as the design element, and then combined with the young thinking design expression, interesting without losing the humanistic part of the output, fish people, a grasp into the soul.