TAILIAN©泰莲

服务项目: 品牌形象视觉          PROJECT: Brand image

美术指导：K                           DESIGN DIRECTOR：K 

设计师：Tin9、CX、K           DESIGNER：Tin9、参宪、K

正宗泰国味​｜现煮、现熬、现炒

回忆美好旅途，总让人感动。我们经常回味的，通常是一美食，一顿饭，一次遇见。美食，可能是新鲜的虾、斑斓叶的芬芳，小辣椒的刺激，都要经过厨师的精湛手艺。

从品牌概念出发，泰莲本身名字带着强属性的泰国文化；标志提炼了泰国的手势作为视觉方向，线条做简化，把泰国宗教文化和手势融合为符号视觉语言；标志有击掌的感受，也寓意餐饮相聚聚餐的概念。手势是动作，也是品牌的价值体现。

Memories of a good trip, always let people move.We often recall, usually is a good food, a meal, a meeting.The food might be fresh shrimp, the scent of colorful leaves, the thrill of small peppers,It's all about the craftsmanship of the chef.

Starting from the brand concept, the name of Thailian itself carries the strong attribute of Thai culture; The logo refines Thai gestures as the visual direction, simplifies the lines, and integrates Thai religious culture and gestures into the visual language of symbols; The symbol has the feeling of high five, but also implies the concept of catering together. Gesture is the action, but also the value of the brand.